There’s a reason Jimmie Dean uses planets in their commercials to advertise breakfast sandwiches. Planets don’t have heart attacks. People do. It makes me laugh when advertising companies try to spin something so obviously bad for us into being “tasty and energizing”. Like those cartoon kids who get all jacked up when their parents give them chocolate chip Pop Tarts. They high-five their cartoon mom and skip out the door like they’re on speed or something. I can tell you quite honestly: I love my mother very much, and she made me numerous delectable breakfast meals during my tenure as a child – never ONCE did I high five her and skip out the door. Because I’m not a spastic dolt. If your kid’s getting THAT excited about a breakfast pastry, methinks it might be time for a trip to Six Flags.
See, this is why I could never work in marketing. I’d be the one making fake defibrillator sounds at the pitch meeting for Jimmie Dean Breakfast Sandwiches, and everyone at the corporate level would hate my guts. I simply can’t lie. I can’t say something’s good when I know it’s not.
I got put into this situation over the weekend. People CONSTANTLY send me homemade music, whether they’re in an unsigned band or it’s a singer/songwriter situation. I think they assume that since I’m a radio personality AND a musician, I’ll help them get on the radio…….. Iy-yi-yi….. If only it were that simple, folks. I won’t bore you with the “proper channels” of music, but suffice to say – it’s the equivalent of an invasive colon exam for your soul. Don’t do it. And don’t send people stuff unless they ask for it. Got that?
I know it’s hard. I’m a musician – I get it. You wanna share your music with the world. Cool! Do that. But do it by playing awesome live shows, writing quality songs, and building a fanbase from the ground up.
I should mention that sometimes, even when you DO all those things, you STILL might get overlooked. There’s a distinct possibility that you’ll end up jaded, burnt out, and playing in a Pink Floyd cover band for sixteen people at “Dirty Gertie’s Roadside Tavern”. Why? Because the world is effed up. And usually the exceptionally talented people are overshadowed by the easily commercialized, idiotic poser people, who had the benefit of truckloads of free time and disgustingly rich parents. I’m sorry. It’s tragedy. But it’s truth. THIS is why you should always be doing your music simply for the love of music – NOT for fame or attention. Because even if you DO go through the proper channels and you’re amazingly talented, there’s STILL a very good chance that you’ll remain an independent artist for the rest of your existence. Come to terms now. If it helps, eat a chocolate chip Pop Tart as you read this. Chocolate is like aloe for broken dreams.
As an independent artist (and proud to be among the ranks) I can tell you – IT AIN’T SO BAD!! Nobody tells you what to wear, you get to write whatever’s in your heart, and ALL your gig money goes to you! Just have FUN! Play for the love of playing, and definitely fight the urge to cold-send your product to people (like me). It’s a dead giveaway that you’re a rookie. And kind of an annoying rookie. Instead, invite me to your show!!! Tell me two or three artists you kind of “sound like” and mention that you’ve written ten or fifteen songs that really mean the world to you. THAT would draw me in. Even better if there’s free Jimmie Dean breakfast sandwiches.
Sorry to be long-winded, but I’m very passionate about this. Send me your music at your own risk – if I think it sucks, I’ll tell you. If I think it’s amazing, I’ll tell you. But I’m of VERY little benefit to you either way. Think about it: do you reeeeeally think a girl with duct tape on her car and third billing on a morning radio show in Scranton, PA is your leg up in the industry? Hm. Guess there’s some additional evidence that more musicians should seriously consider college.
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